Varinda Tienachariya is a visionary art consultant and entrepreneur, widely recognized as the Founder & Managing Director of Hotel Art Fair, Thailand’s premier boutique art event. With a mission to deconstruct the traditional “white cube” gallery experience, she has transformed luxury hotel spaces into immersive art hubs, making contemporary art accessible and engaging for collectors and the public alike.

Building on her expertise in experience design and lifestyle curation, she co-founded OBJ: Objects as Art, a platform that bridges the gap between contemporary craft and curatorial practice.

Her work focuses on creating dynamic ecosystems where artists, designers, and collectors intersect, fostering a vibrant community that celebrates the intrinsic value of craftsmanship. Through her leadership, Varinda continues to shape the landscape of the Thai art industry, turning curated concepts into impactful cultural landmarks.