ABOUT
ACT is a collective of art enthusiasts and practitioners, artists, art managers, experience designers, and art & creative business consultants
who believe that art should move, change, and interact with the world.
We come from different disciplines, but share one conviction:
Art is not static.
It is relational, experiential, and capable of shaping how people think, feel, and live together.
Our backgrounds allow us to:
• speak the language of artists
• design meaningful audience experiences
• translate cultural value into sustainable creative models
Founder & Partner
Pomme Chan
(Artist & Designer)
Pomme Chan is a world renowned illustrator and creative director with over 20 years of experience in visual storytelling. Having built a distinguished career in London before returning to Bangkok, she has collaborated with prestigious global brands including Apple, Nike, and Hermès, as well as designing the official poster for the Oscars.
Pomme Chan is the founder of Happy People Studio, a creative agency that pushes the boundaries of illustration, and Swoon, a lifestyle brand where she translates her signature hand-drawn aesthetics into home decor and textiles. Her work is characterized by an eclectic mix of intricate floral motifs and contemporary forms.
Beyond her personal practice, she plays a pivotal role in the Thai creative industry, mentoring emerging talents and advocating for the value of design through various cultural and commercial initiatives.
Natta Thapparat
(Art Manager & Scenographer)
Natta Thapparat is an art manager and performing arts curator specializing in theatre design and experience design. Her work is informed by scenographic thinking, focusing on sensory-driven experiences that engage sound, movement, and atmosphere.
She views each project as a journey, emphasizing how design can convey cultural memory and enhance collective experiences. Natta leads Theatre To GO, connecting Thai performing arts with global audiences, and produces OBJ: Objects as Art to showcase contemporary craft. Additionally, she collaborates with artists and communities to develop projects that integrate artistic integrity and cultural continuity, while contributing to cultural strategy through CAPT.
Varinda Tienachariya
(Founder & Managing Director of Hotel Art Fair & Obj: Objects as Arts)
Varinda Tienachariya is a visionary art consultant and entrepreneur, widely recognized as the Founder & Managing Director of Hotel Art Fair, Thailand’s premier boutique art event. With a mission to deconstruct the traditional “white cube” gallery experience, she has transformed luxury hotel spaces into immersive art hubs, making contemporary art accessible and engaging for collectors and the public alike.
Building on her expertise in experience design and lifestyle curation, she co-founded OBJ: Objects as Art, a platform that bridges the gap between contemporary craft and curatorial practice.
Her work focuses on creating dynamic ecosystems where artists, designers, and collectors intersect, fostering a vibrant community that celebrates the intrinsic value of craftsmanship. Through her leadership, Varinda continues to shape the landscape of the Thai art industry, turning curated concepts into impactful cultural landmarks.